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Big screen debut for the Echo

Nov 23 2007 by Bill Gleeson, Liverpool Daily Post

THE Liverpool Echo is launching a new outdoor screen advertising service in Liverpool city centre.

National and local advertisers will be able to use five screens located in the city’s main shopping streets to reach more than a million shoppers each week.

Tom Harte, advertising director of Trinity Mirror North West and North Wales, said: "StreetLive units complement our growing outdoor portfolio, and offer our clients a unique opportunity to get their message across.”

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