Wirral software company catches the eye of IT giant Apple

Aug 15 2007 by Tony McDonough, Liverpool Daily Post

SOFTWARE developed by a Wirral company has caught the eye of computer giant Apple and is now being developed for use with Apple’s iMovie.

Editlite Limited has developed software called YourView which uses simple graphic icons to edit video footage. The software, which has a number of worldwide patents, enables the user to filter hundreds of hours of film into clips available for viewing within seconds.

The company has been funded by Merseyside Special Investment Fund's Liverpool Seed Fund which has invested £300,000 into the business and has appointed Victor Kaminski, an experienced and successful ICT sector entrepre- neur, as non-executive director.

Currently the software can only be used in conjunction with a MAC, but a PC-based version will be available soon.

Editlite’s managing director Ian Woolsey said: “Our product enables iMovie video editing to be done literally at the touch of a button. Apple’s involvement with YourView is a great endorsement and we are delighted to be working with them.

“The funding from the Liverpool Seed Fund means we can take the business to the next level and Victor’s appointment is a big asset given his vast experience.”