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Primark’s sales boost helped by Liverpool opening

BUDGET retailer Primark yesterday reported “better-than-expected” Christmas sales helped by the recent opening of its huge Liverpool outlet.

The chain’s parent company, Associated British Foods, said sales at Primark rose 26% in the 16 weeks to January 5, helped by a rise in selling space and “strong” like-for-like sales growth.

While the company said Primark traded ahead of its expectations, it did not provide a figure for same-store sales.

However, AB Foods shares jumped 7%.

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