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Pudding recipe for success from the start

Jun 18 2008 by Alex Turner, Liverpool Daily Post

LOTS of entrepreneurs have a great idea but, when it comes to making a business – much less, a profitable business – out of their concept, it all turns into a hot, sticky mess.

But James Averdieck has created a product range which enables the consumer to be the one to create the mess.

He is the co-founder and managing director of Gü Chocolate Puds, a chilled desserts maker unashamedly focused on the quality. Mr Averdieck saw an opportunity to combine a high quality fresh product with efficient UK supermarket distribution and set about creating a brand from scratch.

Five years on, Gü claims to be the fastest-growing food company in the UK.

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