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Agency to create campaign for top class badminton championships
Jul 17 2008 by Alistair Houghton, Liverpool Daily Post
CREATIVE agency Finch is serving up the marketing campaign for a European badminton tournament in Liverpool next year.
Organisers say next February’s European Mixed Team Badminton Championships, at the Echo Arena, will be the first world-class badminton event to be held in the city.
Competing countries will include the home nations, France, Germany, Holland, Poland and Russia.
The individual European championships will be held in Manchester in 2010. This is the first time the championships have been split across two events.
Liverpool-based Finch will create the brand identity for both events.
Account director Kerry Dennison said: “The brief had two main objectives, to develop a consistent, impactful concept to promote one event across two cities and to also engage a new audience with the sport.
“A full communications campaign to encourage attendance and promote the event will follow.
“The aim is that by either attending the championships or taking part in a ‘have a go’ session, perceptions of the sport will change and allow people to see how dynamic and exciting badminton really is”.
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