Home Business Business News
Pontins points to ‘crunch’ success
Jul 22 2008 by Alex Turner, Liverpool Daily Post
HOLIDAY parks firm Pontin’s has benefited as consumers tighten their belts to cope with the strength of the euro and the credit crunch.
Pontin’s summer bookings have risen 10% as more Britons choose to holiday at home instead of overseas.
Pontin’s chief executive Ian Smith said: “Customers are opting to enjoy their British traditional holiday with us. They want to make their money go further and when you consider how strong the euro is against the pound the Pontin’s pound takes a lot of beating.”
Mr Smith, the former finance director of Skelmersdale-based Matalan, is part of a four-strong management team at Ocean Parcs that has been seeking to re-position the parks in the UK holiday market.
Every year, over 750,000 people holiday at one of Pontin’s seven UK sites.
Site Tools
Related Stories
Hot Deals
Copyright and Trade Mark Notice © 2009 owned by or licensed to Trinity Mirror North West & North Wales Limited. Liverpool Daily Post™ is a trade mark of Trinity Mirror North West & North Wales Limited. Please read our Terms and Conditions and Privacy Statement before using this site.
The Liverpool Daily Post, the best source for Liverpool FC, Everton FC and Liverpool news. Your Liverpool Daily Post, great local images, videos and your local stories.