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jOG on to reduce childhood obesity
Jul 30 2008 by Tony McDonough, Liverpool Daily Post
A LIVERPOOL company is set to help tackle the UK’s growing problem of child obesity through a new games console device with backing from Alliance Fund Managers through the MSIF Liverpool Seed Fund
New Concept Gaming, based at the Liverpool Science Park, has created jOG – an add-on gadget which is compatible with existing games. jOG detects when the player takes a step and projects that movement into the game while the player is jogging on the spot.
Direction and all the other functions are still controlled by the standard gamepad.
jOG can be used in conjunction with most existing video games that feature character movement on screen including adventure, children’s and sports games and requires no changes to any game console or software to use.
Alliance Fund Managers has invested £250,000 from MSIF’s Liverpool Seed Fund to support the commercialisation of the product and has committed up to a further £450k if the company reaches certain targets.
Managing Director Brendan Ludden said: “Obesity is reaching epidemic proportions in the Western world and many sedentary activities are being blamed.
“jOG can banish those criticisms and help gaming be fun and healthy.”
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