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Law firm launches search for region’s Top 100 brands
Sep 1 2008 by Alex Turner, Liverpool Daily Post
LIVERPOOL law firm Hill Dickinson has launched its search for the top 100 North West brands.
The poll, which was headed last year by property developers Urban Splash, is designed to recognise the brands which are having an impact in the region.
Jane O’Sullivan, commercial partner at Hill Dickinson, is leading the programme. She said: “It’s extremely important to recognise the value of branding and those brands that have really made an impact in the region.
“We understand how much a successful brand can add to a business and how it can become an asset in its own right. Building brand equity should be a key part of every business strategy.
“By supporting the Top 100 survey we hope to build awareness of brand equity and the ways in which it can be protected amongst businesses in the North West.”
The online questionnaire will go live today at www.brandsurveys.co.uk and www.hilldickinson.com. The winners will be announced at Bridgewater Hall, Manchester, on November 18.
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