EVER wanted someone to make your diet easy or plan and cook your every meal? Emma Pinch knows just the person
WE ALL have days when we want to be healthy but can’t be bothered to buy the dozen or so ingredients, peel them, chop them, cook them and pray the magic descends to make the result edible.
While you could power Cardiff with the forest of flyers that come through your door for fast food joints, if you want something hot, quick and healthy you’re on your own.
Breakbread coffee shop, in Woolton, is aiming to plug the gap with its new Eatwell range. For £105, it will deliver three freshly prepared, nutritionally balanced meals each day for seven days.
The company already does a gourmet delivery service; this one claims to bring restaurant quality food to your door, save you 10 hours a week in shopping and preparation and help you shed pounds.
Jill Tinsley, proprietor of Breakbread, says the concept has taken off in London and they spotted a niche in the market in Liverpool.
"We always had it in the back of our minds that we would launch a healthy eating line on top of the gourmet service, and we were approached by a personal trainer saying he had clients who would probably be interested in a personalised service for food intake as well as exercise," she explains.
The dishes are created with a nutritionist and change on a weekly cycle, with three options offered each night, and a total of 10 per week.
"The diets out there are often difficult to stick to and time-consuming to prepare. We wanted to create something made for you that you could eat every day for a normal balanced diet or lose weight on," says Jill.
"We tweaked some of the gourmet dishes like Thai Green Curry and used reduced fat coconut milk, but we also had to come up with a number of fresh recipes. Instead of steamed basmati, it’s brown or wild rice to add fibre and with the soup you get two slices of granary bread and that’s it.
"As far as lunches go, we have to offer a cold option with a hot option because customers might be salespeople on the road and don’t have a microwave handy.
"We did trials and found that lots of people like a meat and two veg option, something quite traditional, so we put that in as a choice, too. If people contact us to say they particularly don’t like something, we’ll have another look at the recipe."
Jill says eating the dishes herself has regulated her approach to eating.
"I would skip breakfast, have toast or something at about 11, lunch at 4 then take the same thing home each night that I liked, such as Thai Chicken Curry, to eat at about 10pm," says Jill. "Now I eat breakfast and try things like tortilla which I wouldn’t have done before. It’s really shaken up my eating habits."
* FOR details on Eatwell, call 0151 428 6842.
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