COMPANY culture lies at the heart of whether or not an organisation is prepared to embrace new ways of working.

Liverpool-based Rapid Technologies says it is becoming a generational issue as younger people and graduates look for those businesses that are progressive.

One area of growth is interactive technologies such as whiteboards which can be used for virtual meetings.

Rapid’s managing director Mark Stevens said: “Some businesses have really got to get a grip and realise the world is changing. In some cases there is still resistance at board level to change but this is becoming and increasingly generational thing.

“Pupils in school and students are growing up with new technologies. If you have a graduate walking into a business that still used old-fashioned flip charts, for instance, they won’t be too impressed.

“With the interactive whiteboard you can do business all over the world, sharing data, editing worksheets and so on.

“This also addresses the green agenda. There is no reason now why people fly all over the place for meetings and of course thebottom line for many corporates as well is the cost savings that can be made.”

Rapid was established in 1985 supplying computer hardware, software and peripherals to business, education and the local community. Rapid were one of the North West 's first specialist computer dealers to have in-house service and technical support departments.

The company has now evolved into a One-Stop-Shop for organisations wishing to improve or implement new ICT products and solutions.