BOXING Day is full of great traditions – turkey sandwiches, footy on the box, a day out with the hunt – and sofa adverts on the telly.

But sofa retailer CSL, whose flagship store is in the New Mersey Retail Park, in Speke, decided to break the mould a little this year.

Instead of the usual cheesy ad offering once-in-a-lifetime deals, the chain commissioned a multi-million pound pop video featuring a re-make of the Duran Duran hit, Girls on Film.

The 30-second ad, which cost almost £500,000 to produce, was made by pop video maestro Frank Borin, who has directed videos for acts such as Alexandra Burke and JLS, as well as multi-platinum artists such as Eminem, Red Hot Chilli Peppers and Duran Duran, fronted by Simon Le Bon, above.

The ad is being backed by a £3m TV advertising campaign, running over Christmas and New Year.

Wigan-headquartered CSL, which is using the campaign to call time on the industry’s “sale ends Sunday” marketing gimmicks, said the time had come to “stop insulting customers with imaginary discounts that never were”.

Very laudable, because, of course, Duran Duran were never annoying.