PHILLIP RAMSEY is managing director of Clarity Creation, a new marketing agency borne out of the acquisition of Paver Downes creative division by Gap Infomedia, the company he founded nine years ago.

Based in Queen Square, the agency specialises in corporate branding, web development, advertising and events. This is an account of his day.

6.30am: I like to get up fairly early and always aim to be out of bed before my wife Joanne and our six-month-old baby Grace are awake. My wife has me on a constant health drive so I wash down some vitamins with a large slug of Yakult, followed by my morning banana.

7am: Joanne gets up and I give Grace lots of cuddles while she prepares the baby’s breakfast.

7.45am: One last look at the baby before I leave for work. As a city centre dweller, I’m extremely lucky as it’s only a five-minute walk to our new offices in Queen Square.

7.55am: The first thing I do every day is check the company’s bank accounts online and then trawl through my emails. I hate having a really full in-box and prefer to reply to emails immediately, rather than leave them until later in the day.

8.30am: Over a cup of coffee, I like to read the Daily Post to see what’s happening locally. Other members of staff start to arrive, so I have a wander round to check everyone’s OK and there’s no problems with whatever they are working on.

9am: Time for our weekly management meeting, led by Ken Tipton, our client service director. We’re responding to a large tender in another region and he wants to discuss our approach. We’re really excited as, while we’re building a solid base in Merseyside, our ambition is to attract clients from across the UK.

10am: Ken and I remain in the boardroom for an internal meeting with Rebecca, the account director, to talk about the M & S Simply Food launch we’re organising. So far, we’ve co-ordinated four Simply Food store openings. The current launch is London’s St Pancras station.

As the managing director, it’s essential I’m up to date with all our accounts, and as usual the team all know what they’re doing and everything is in place.

11.30am: The painter and decorator arrives to provide a quote for some refurbishment in the offices. Since taking over the business, there’s been a real sense refreshment and renewal which I’m hoping will continue over the next 12 months. The most physical example of this is upgrading the office, which we would like to reflect the fresh and dynamic nature of our organisation.

12.15pm: Back to my desk to reply to emails and also return any calls. I use the opportunity to get some of my admin done. I’m quite hands-on with the running of the business. I like to know what’s going on and this includes any invoicing issues, as I like to make sure that the books are nicely balanced.

1.30pm: Ken and I are meeting colleagues from EMS (Event Marketing Solutions) for a working lunch. We’re reviewing The Skillstruck project we’ve just delivered for the Learning and Skills Council Greater Merseyside. The Skillstruck was a vehicle that toured the region to highlight the SkillWorks initiative along with other business support available from the Learning and Skills Council. It went really well and we received around 2,500 registrations during the five-week duration. Unfortunately, I have to leave Ken to discuss our next project as I’m meeting a prospective client back at the office.

3.30pm: John Wright from Hunter Kane arrives and we sit down with Mark Fraser our Creative Director. Mark worked for Paver Downes in the early days and returned last year to help build the creative team into one of the best in the region. This is an initial project specification session, so we get a real feel for the client and their requirements. Hunter Kane would like us to deliver an integrated marketing strategy including offline creative collateral together with a website, email marketing and events.

4.30pm: I decide to get my teeth stuck into the Hunter Kane proposal right away and start to make a detailed specification for their board to approve while the meeting’s still fresh in my mind.

5.45pm: I seek out Ken for an end of day debrief. We chat about the new company and how things are going. We’re really pleased that there’s a great atmosphere in the office and the whole team is so motivated and excited about the future.

6.15pm: Time to leave, which means home and the best time of the day catching up with my wife and baby Grace before her bath and bedtime.