Updated 11:20am 27 May 2012

Shell PRcontract win ‘coup’

LIVERPOOL marketing agency Paver Smith says its new national contract to promote energy giant Shell is a real “coup” for the business.

The Old Hall Street company will manage the national PR for natural gas supplier Shell Gas Direct.

The contract was secured after a competitive three-way pitch. Paver Smith will aim to raise the profile of Shell Gas Direct among small businesses and industrial gas users.

Paver Smith managing director Dougal Paver said: “Our people strategy is vindicated with a win like this.”

Their acquisition of rival Factory Communications is expected to complete next week.

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