INDEPENDENT retailers in Chester are being invited to register their interest in a new e-commerce and loyalty scheme which aims to put them on a level playing field with multi-national retailers and drive footfall into town centres.
Since being launched at the Association of Town Centre Management Summer School in Liverpool earlier this year, the scheme – All the Little Shops (ATLS) – has attracted interest from more than 20 town centres across the country.
It offers independent retailers the opportunity to showcase their shop and their products in a cyber shopping mall and, if they choose to, sell goods on line.
As an incentive to get shoppers physically into the towns they can print off a loyalty voucher from their computers and redeem the offer in the shop.
They can then plan their shopping trip through All The Little Shops website, choose where to eat from the lists of cafes and restaurants, even secure WiFi hotspots.
ATLS is the brainchild of Shropshire entrepreneur, Peter Riches.
