Updated 12:00am 20 April 2012

Chester shopping mall to be rebranded

A CHESTER shopping centre is to be rebranded as its new owners put their mark on the property.

The Carlyle Group and Bride Hall Holdings bought Grosvenor Shopping Centre Chester last summer.

The rebranding, which will begin shortly, will see a new logo and an upgrading of imagery and colour throughout the centre.

The centre attracts 200,000 shoppers a year to its 70 stores. Roger Gorham, director of Bride Hall Holdings, said: “The rebrand will support and re-establish the quality of the shopping environment within the centre. We are looking to continually improve the quality of the retail offer.”

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