AINTREE Racecourse has agreed a one-year sponsorship deal with retail chain Matalan.
The Skelmersdale discounter will have the naming rights for two races at April’s Grand National meeting.
Matalan will also become Aintree’s fashion partner for the racecourse’s style competition, staged on Thursday and Friday of the meeting, in which Aintree’s most stylish racegoer will win a £35,000 lifestyle prize.
The winner of the contest will receive star treatment when taking part in a photo-shoot at a top London studio, where they will be styled by professional hair and make-up artists and directed by international fashion designer, Jeff Banks.
The photos from the same shoot will appear in Matalan’s autumn fashion campaign. The winner will also take home a Citroen C-Crosser HDi exclusive, worth over £25,000, and an Almond Resorts premium all-inclusive luxury 10-day holiday for two to a Caribbean destination.
Julian Thick, Aintree’s managing director, said: “We are very excited about working with Matalan, who prove a great fit as a partner for the meeting. It is exciting to be working with a company which has such a large national presence.”
