NEARLY 100,000 shoppers logged on to the new Woolworths.co.uk website within just a few hours yesterday.
The site, owned by Speke- based Shop Direct, got off to a flying start when it went live with more than 500,000 products, including the much-loved pic ’n’ mix sweets and Ladybird children’s clothing brands.
The online launch sees the return of the Woolworths name six months after the former high street chain collapsed into administration amid falling sales and mounting debts.
Shop Direct, which bought the Woolworths name in February, has kept the recognisable red logo and many of the products Woolies was best known for – including CDs, DVDs, children’s party and fancy dress, technology and toys.
Bosses at Shop Direct, which also owns Littlewoods Direct, said the Ladybird clothing range had already proved a best-seller as the most popular product range bought yesterday.
The new website is supported by a multi-million pound advertisingcampaign.
