LIVERPOOL FC has announced 188BET as its official betting partner.

The Anfield giants join four fellow Premier League sides in similar partnering deals with 188BET, including Chelsea, Aston Villa, Bolton Wanderers and Wigan Athletic.

Liverpool’s global fan base, particularly in key markets such as South East Asia, will be an area 188BET will be keen to penetrate during the initial three-year partnership deal.

Andy Scott, 188BET Chief Executive, said: “The strong heritage of the club, coupled with its passionate and loyal global fan-base, will allow us to reach a broad international audience.”

Liverpool FC Commercial Director, Ian Ayre, added that 188Bet’s presence in Asia will offer a number of opportunities that will provide mutual benefits for both partners.

“Given 188BET’s presence in Asia, we will develop a number of initiatives that will mutually benefit our respective organisations. 188BET has made a clear commitment to marketing their brand through football, and we are looking forward to developing a successful partnership.”