A WIRRAL baby boutique has secured a potentially-lucrative distribution deal after its core product was selected for Myleene Klass’s Mothercare range.
The TV presenter, musician and former Hear’say pop star is behind the Baby K range, which will now include leather baby bibs which are distributed by Heswall-based Sarah Jane.
Sarah Jane leather bibs were launched in early 2008. The company’s founder Sarah Parsons, who also runs children’s play products provider Keeko Kids, spotted the Mally bibs while on a family trip to Canada and secured the exclusive European distribution rights.
Ms Parsons said: “Since the launch there has been strong interest in our unique product from right across Europe and we are now very excited about seeing our products in Mothercare.”
Ms Klass already has several of the Sarah Jane leather bibs for her baby, Ava – and is one of several celebrity mothers who use the product, including Natasha Kaplinsky and Billie Piper.
