Dermot Boyd, QVC UK chief executive, praised the Knowsley operation for improvements which saw a big fall in phone calls dealing with customer queries, rather than sales calls.
He said: “The retail environment was certainly challenging in the first half of 2009.
“However, our focus on outstanding customer service led to a growth in sales from our active customer base and a dramatic reduction in customer service calls.
“The outcome was that the second half exceeded our expectations.”
Mr Boyd was previously chief operating officer and chief financial officer and replaced previous chief executive Steve Hofmann at the start of 2010.
QVC UK is the largest TV shopping channel in Britain, offering a wide variety of brand name products in apparel and beauty, jewellery, home innovation and home style.
The channel broadcasts 24 hours a day, 364 days a year, with 17 hours of live programming each day available to more than 23m UK digital terrestrial, satellite and cable homes.
