CAINS beware – Everton sponsor Chang is determined to make Liverpool a ‘Chang city’.
The Thai beer producer wants to build on its six-year sponsorship of the Blues by increasing its presence around the city.
Chang’s UK arm wooed restaurant and pub operators earlier this week with a promotion at Liverpool One’s Chaophraya Thai restaurant to increase awareness.
Vice-president of marketing David Lind said the event was the first after a big sales push in London.
He explained: “There are 1,200 Thai restaurants in the UK and 90% are in London.
“We have 65% distribution in those restaurants, so the next step was to come to Liverpool and make Liverpool a Chang city, not just in Thai restaurants.”
He said Chang is now embarking on a phased strategy for Merseyside: “We want to make Chang available throughout the whole area.
“We have regional distribution in Tesco on Merseyside and want to involve the on-trade in that now.”
