IT’S already home to many creative businesses – now one resident has given Liverpool’s Ropewalks district a new brand identity.

Brand and design agency Uniform, based in Fleet Street, has rebranded the area after being recruited by the Creative RopeWalks Stakeholders Group.

The group, which includes representatives from The Mersey Partnership, Liverpool City Council and local businesses and residents, wants to promote the area to visitors and potential investors.

Uniform says it aimed to “develop an identity that would capture the unique personality of RopeWalks and position it as a distinct and exciting, must-visit place – a central point of the city with a true flavour of Liverpool.”

The agency says the new brand – which features a knotted rope – aims to capture “the spirit of a neighbourhood, the life of a village and the soul of a city.” The result, it says, “reflects RopeWalks’ history, eclecticism, diverse offer and vibrant character.”

Uniform’s design director, Tim Sharp, said: “Uniform is based in the RopeWalks, so creating a brand for the area we spend most of our working lives in has been great. We believe the brand should work as the pivotal, unifying factor for the RopeWalks, and we’re looking forward to seeing it develop over the next few months.”

The Ropewalks is so named because its long streets were used to make rope used by Liverpool’s shipping companies.

The Commission for Architecture and the Built Environment says the area, which boasts 96 listed buildings and lies partly within Liverpool’s World Heritage Site, has “great historical character and architectural merit”.

A new website for the area is now being developed by Digital Blah Blah to provide an “online hub” for residents and businesses.