THE Mersey Partnership (TMP) has launched a £200,000 drive to boost visitor figures for the region.
A six-week media campaign by the tourism body will run in national newspapers, at key London underground stations, specialist travel publications such as Condé Nast Traveller, and online.
It features an image of the city’s iconic waterfront and a range of forthcoming major cultural events, including Tate Liverpool’s Picasso exhibition and the Liverpool Biennial International Festival of Contemporary Art. After TMP’s spring, 2009, campaign, online traffic increased by 24.3% and the value of accommodation bookings through TMP jumped by 432%.
TMP chief executive Lorraine Rogers said: “We are very fortunate that we have a very strong product to sell at both national and international level.
“Previous TMP campaigns have proved very successful in raising awareness of what the city region has to offer and generating extra visits and extra business.”
