The association illustrated its ambitious plans last month in a successful week-long trade mission to Linyi, a city of 10.3m people between Shanghai and Beijing, involving high-level meetings with local and national Chinese government officials.
The aim is to establish a bridge for firms to open up trading links in one of China’s emerging economic zones.
Guest speaker was Tony Kwok, who was the first Chinese sole trader to sell products to Marks and Spencer.
Kirwans’ partner and head of commercial, Michael Sandys, said: “Kirwans is one of the partners of the LCBN and we are very excited to be a part of it. We look forward to working with the LCBA and the Chinese community in Liverpool and beyond and fostering good business relations and helping them in terms of any legal issues they may have.”
