DESIGN agency Black & Ginger has designed and launched a new website for city clothing label Slazenger Heritage.
Slazenger, once one of the best-known names in sports fashion, has been revived as a clothing label by Liverpool fashion company Microbrands One.
The company is led by Chris Lee, the former creative director of Liverpool’s designer clothing emporium Wade Smith and owner of former Bold Street store Microzine.
He said: “Black & Ginger really understood what we wanted to achieve in creating a vintage feel to the site.
“We have added an online archive which will constantly be updated adding images from the last 129 years of Slazenger, which is an exciting section for people interested in the brand and we are encouraging anyone with old Slazenger items to take photographs and send them in.”
Black & Ginger director Alex Frech said: “It has been a great opportunity for us to work with such an emerging yet iconic brand.”
