THE way social media services such as Facebook and Twitter have transformed the world of marketing will be put under the spotlight at a conference next month.

Beyond 2010 will bring together leading speakers to analyse how businesses use social media. And, as the name of the event suggests, it will debate how digital media will shape the business world in the future.

The keynote speaker will be renowned management guru Edward de Bono, while there will also be speakers from Facebook and the Society for New Media Research.

Discussion topics will include:

How to create an effective social media strategy – and how to measure its effectiveness

Best practices to track, analyse, and improve social media marketing campaigns.

Trends and future developments in social media and how businesses can position themselves to benefit

The Liverpool Daily Post is the event’s media partner.

Daily Post editor Mark Thomas said: “Social media has changed the way everyone, from newspaper editors to marketing companies, does business.

“We’re pleased to be supporting Beyond 2010, which promises to help companies from all sectors improve the way they use social media tools.