LIVERPOOL marketing agency Black and Ginger has been appointed by London-based beauty brand Nail Girls to undertake its website redesign and develop its creative marketing strategy.
Nail Girls, a nail polish brand that excludes any potentially harmful chemicals from their products, produces a seasonal range of colours, which launch at the same time as new fashion catwalk collections.
With an adjoining nail spa in London’s Islington, the Nail Girls holds a high profile.
The brand has selected Black and Ginger to launch the website in time for London Fashion Week, where they will be producing the nail looks for a number of shows.
Director Alex Frech, said: “We want to design a website that is a style authority and showcases Nail Girls as the brand for women who want to be ahead of the game for fashion colour trends, but don’t want to use products that are potentially harmful to them and the environment.”
