A FORMER Woolworths manager who reopened her store as Wellworths is being forced to change the shop’s name by the Liverpool- based owner of the Woolies brand.
Shop Direct, which bought the Woolworths name out of administration in February, 2009, announced it had secured a settlement on confidential terms that would see the Wellworths store find a replacement name.
Wellworths, based in Dorchester, Dorset, said it would re-brand as Wellchester after failing to agree terms that would have allowed it to keep the name and expand.
Mark Newton-Jones, chief executive of Littlewoods owner Shop Direct, said: “Protecting your brand is of paramount importance to every business and no less so to us with our Woolworths brand.”
Wellworths was launched by mother-of-two Claire Robertson, in March, 2009.
The former Woolworths store manager aims to expand the brand across south and south-west England.
