HOTELS across Liverpool enjoyed a happy new year, according to the latest sector figures.
Although room rates fell 3.7% from £64.93 last January to £62.51 this year, room occupancy rose 10.7% to 59.4% which, overall, meant a rooms yield increase of 6.5% to £37.13.
Chester enjoyed a similar improvement, with a 1.8% room rate decrease to £59.34 offset by an 18.1% jump in occupancy to 55.8% and a rooms yield of £33.11, a 16% increase on January 2010.
Manchester saw declines in room rate, occupancy and rooms yield, according to the PKF Hotel Consultancy Services report.
PKF partner Jane Jackson said: “January is often a slow month following the Christmas rush and occupancy figures usually run at a lower percentage rate.”
But she said, despite the Government’s austerity drive and public sector cuts, events such as the Royal Wedding will provide a boost as visitors look to explore the rest of the UK.
