COMMUNICATIONS agency Liquid has created an advertising campaign for bakery Warburtons.
The campaign, which included press adverts and social media campaigns, promoted the bakery’s new Sandwich Thins and Square(ish) Wraps.
Lord Street-based Liquid was “briefed to devise a campaign that would showcase the versatility of the products, drive consumer demand and help Warburtons to grow the Sandwich Alternative category”.
The strategy included the launch of a dedicated website, launch e-mails to Warburtons subscribers, on-pack competitions and links to social media sites.
Consumers were also invited to upload their cookery business to Warburtons’ partner website, Eat the Chef.
Katie Richards, innovation product manager at Warburtons, said: “It’s been a pleasure working with Liquid on this launch.”
