HOTELS in the North West are continuing to struggle in the economic climate, according to figures from accountants PKF.
In March, the room rate in Liverpool’s hotels fell 5.5% to £67.40, while occupancy rates fell 4.3% to 68.2%. This resulted in a rooms yield of £45.97, a drop of 9.6% from £50.84.
In Chester, the room rate increased in the city by 1.2% from £60.60 in March last year, to £61.33 in January this year. Room occupancy fell to 63.4% while rooms yield dropped 2.2% to £38.88.
In Manchester, room rate decreased 0.2% from £75.44 last year to £75.30 this year.
Room occupancy decreased 0.7% from 75.7% in 2010 to 75.1% this year. Overall, this meant a rooms yield decrease of 0.9%, from £57.07 to £56.55.
