For all successful sports clubs, whether they are in football, rugby or cricket, there comes a time when stadium development becomes nothing less than a commercial necessity, if they are to achieve their long-term ambitions.

Whereas some are able to expand the capacity or footprint of their existing ground, for others a move away from their traditional home is the only solution.

The regeneration potential that such a project can afford an area should not be underestimated.

One only has to look to East Manchester or East London to see how a major stadium can transform the fortunes of a community through the delivery of top-class facilities and the creation of countless jobs.

Closer to home, there is little doubt that new stadia for Liverpool’s two football clubs would have a profound impact, not only on the areas around the new grounds, but throughout the city region.

This potential can only be fully realised by making the stadium a destination within the city itself. Non- match day visitors are vital to attract the private sector investment needed to create the homes, jobs, community facilities and programmes for urban regeneration.

To maximise the opportunities a new stadium can bring, it is essential to factor in the provision of new shops, larger ticket offices and more restaurants and lounges into the earliest planning phases.

Clubs need a range of seating options available, ensuring that fans from all backgrounds can use and visit the stadium while also capitalising on ticket sales.

Typically, the club will wish to transfer all existing business over to the new stadium and maximise its return across all levels, meaning the new stadium must have commercial facilities far beyond those at its previous ground.

We are currently in the final stages of completing the development of St Helens Rugby League stadium, where Saints will play their first home match away from Knowsley Road in January. We can’t wait to see what benefits our work brings.