DESIGN agency USP Creative has completed its work on the Alder Hey Imagine Appeal’s annual fundraiser, The Clothes Throw.
The event sees donations of celebrity and designer items auctioned to raise money for the appeal. This year it has developed into a national event fronted by Girls Aloud singer, Nicola Roberts, and sponsored by Liverpool One.
USP reworked the previous Clothes Throw brand for the event, as well as producing marketing material and a video featuring Nicola Roberts and Alder Hey staff.
It created a “Style Bible” magazine including materials for people to host their own Clothes Throw party.
Chris Done, head of fundraising and PR at Alder Hey Imagine Appeal, said: “We are delighted USP have supported our Clothes Throw event for the third year in succession.
“The quality of their creative concepts and the enthusiasm with which they deliver are central to the success of the campaign which this year raised over £50,000 for Alder Hey Imagine Appeal.”
