BIG D nut maker Trigon Snacks saw profits rise sixfold as it grew sales to help it counter rising nut prices.
In an interview with the Post in January, Trigon’s chief executive Brian Cardy said sales had risen from £22m in 2010 to £25.5m in 2011.
The company’s accounts, newly available at Companies House, show that sales rise helped pre-tax profits grow from £47,000 to £281,000.
And the company, which employs 110 people, said: “Our aim is to deliver an improved profit performance versus 2011 and we are currently on track to achieve this objective.”
Trigon’s core brand, Big D is best known for its “cheeky” promotions starring glamour models. Mr Cardy told the Post in January: “We’ve made a virtue out of being politically incorrect”.
The company is now looking to launch new flavoured Big D products, and has revitalised its Planters brand. Trigon also recently launched the up-market Passion Shed range of flavoured nuts, and is looking to to produce new own-label products for the supermarkets it supplies.
In its annual report, the group said: “The year under review has been satisfactory, given the competitive nature of the snack nut market and the ongoing problem of increased raw material costs which impacted the business as the year progressed.