ONLINE plumbing and heating products supplier, PlumbNation, has smashed through the £14m sales barrier for the first time.

The Wirral-based firm’s sales hit £14.1m in the 2011/12 financial year – a big leap from the previous year’s figure of £11.8m.

The announcement coincides with the imminent launch of ElecNation, a sister brand providing consumers with a range of lighting and electrical products for the home.

The addition of the ElecNation website forms part of a five-year plan devised by PlumbNation founder and managing director Royden Evans to become a £50million turnover business with further brand launches planned.

PlumbNation will also be unveiling a new version of its e-commerce site showcasing more products and manufacturers than before.

Last year the PlumbNation site received more than 2m unique visitors.

The last 12 months has also seen the number of employees rise from 14 to 18 including product specialists and business development managers.

Mr Evans, who founded the Bromborough-based business in 2007, said: “Competition online has never been greater which means that to continue to grow and increase market share we have to innovate, continually add great new products and make the consumer experience as easy and enjoyable as possible.

“The launch of ElecNation forms a key part of our business plan to be able to provide customers with the vast majority of their requirements for the home.

“We want to become the one-stop shop for home improvement.

“Whether someone is renovating, refurbishing or building a new home, they will be looking for products sold by PlumbNation and now ElecNation.

“Our mission is to make the buying process as straightforward as possible.”