MIPIM is widely regarded as the most important international property gathering in the world, giving delegates exclusive access to future development projects that will shape the landscape for years to come.
It’s not about quaffing champagne and attending yacht parties, although they can be an added bonus.
Rather, it’s the forward-thinking cities and companies who reap the benefits of engaging a captive audience.
For Liverpool to be considered a global destination, it’s important the strides it has taken to regenerate the social and commercial fabric of the city are promoted far and wide.
This year, Mipim will play an important role in launching Liverpool’s presence at the Shanghai World Expo, along with promoting other major developments such as the Liverpool Waters scheme.
Mipim is a shop window of opportunity for the city, the chance for the city to build relationships and have meaningful conversations with the right people.
It opens doors to new revenue streams, and allows decision makers to understand and identify emerging trends and opportunities.
In the current climate, Liverpool’s commitment to Mipim is an indication of its ambition and eagerness to build the successes of recent years. In turn, this will encourage further investment, create jobs and ensure Liverpool continues to progress.
Inward investment is vital to Liverpool’s growth and there’s no better platform to showcase the city’s potential.
Not having a presence at Mipim – a world stage – would be detrimental to the steps it has taken to position the city region as a key economic asset.
It needs to highlight our strong knowledge economy, cultural and tourism assets, creative sector and the competitive cost base.
Liverpool needs to sell the city’s unique offer and ensure it is competing for business with other big ambitious cities.
So is Mipim really worth it?
Yes, it allows industry experts to exchange knowledge and experiences relevant to the times.
It provides insight into what others are doing, opens doors and puts us in the right place to compete for business.
A confident Liverpool needs to be seen at Mipim and a confident Mipim needs to maintain its ties with cities like Liverpool.
