Most businesses have been dealing with the effects of the recession on a daily basis for the last few years. However, golf clubs are only now beginning to see the impact of reduced disposable income.

When the recession hit in 2008, people had to cut costs but, wherever possible, they maintained their hobbies. So for the time being, golf clubs like Frodsham were safe.

But now the effects of the government’s spending cuts are beginning to bite and people are once again reviewing their outgoings. Annual golf club fees suddenly feel a bit indulgent.

For traditional golf clubs across the country, this presents a problem.

At Frodsham, we have worked hard to create an open and welcoming atmosphere - for players from more traditional clubs, Frodsham is a breath of fresh air.

I suspect those people ending their golf club membership due to the recession will see that life as a casual golfer, playing when and where you want, is the way forward.

The effects of the recession are just starting to be felt, but the changes they initiate in the membership-based leisure industry will be much more long lasting.

Paul Williams, 33, owns Frodsham Golf Club in Cheshire. He lives in Heswall, Wirral, with his wife and two children. He bought the club in 2005 and prior to that he was at Formby Hall Golf Resort & Spa, where he was made Director of Golf aged just 21.