Jeremy Gates asks if the new home emergencies service will measure up to others on the market as the winter chill bites

ALTHOUGH comedian John Cleese is a key part of its marketing strategy, the AA’s move into tackling home emergencies is a serious business as the first bitter chill of winter tightens its grip.

For years, many British households have been a soft touch for plumbers who won’t touch a spanner for less than £100.

However, thanks to The AA’s Home Emergency Response service, they might get their revenge.

The company’s blurb says: “With one phone call, a skilled and AA-approved tradesman will be sent to your rescue – no matter what time of day or night, 365 days a year.”

The AA says that last winter homeowners spent an average £343 to tackle emergencies probably exacerbated by cold weather – and only 20% of claims were covered by insurance.

The low percentage is interesting – because many home insurance policies make some provision for emergency repair bills.

On top of those, it is estimated British Gas has sold more than 7.5m policies – ranging from central heating cover (4.6m) to plumbing and drains (1.7m) and electrical (1.4m), with many homes having multiple policies.

The AA offers three levels of cover – from £4.99 per month for members and £5.99 for non-members – for home rescue packages to tackle a raft of problems, including plumbing, electrics, pests, gas, roof damage and water supply.