IT HELPS to have a gimmick in the music world and the band appearing at The Magnet in Hardman Street, Liverpool, tomorrow night have two.

For one, they have a name which is a total tongue twister and could never been spoken at speed.

Just try saying The Seal Cub Clubbing Club very fast.

The indie band from Wirral also run their own book club in which fans can swap books at gigs.

The plan is for the book club to be put on a more regular footing with stamped return-by notices which will allow those returning books at gigs to claim free merchandise, other books “and maybe a poem or something”.

The band has been recording since 2005 and its latest album, an EP titled May, is set for release in April.

The title was chosen, say the band, because the Greek goddess of growth, Maia, lends her name to the month. It is also the month when Towel Day is celebrated in honour of writer Douglas Adams.

The band was created among friends on Wirral and the name apparently comes rather simply from something a friend had said when the band was looking for a name.

Its first gig in 2003 was on West Kirby beach, and the band will be back in Liverpool on May 14, that time playing at the larger venue of the Carling Academy.