TOURING may be all TV hurling to some bands, but it’s an experience Noisettes take very seriously.
Which is a relief, given that the London three-piece are playing the O2 Academy Liverpool next week to support their second album, Wild Young Hearts.
“It’s so important,” says singer/bassist Shingai Shoniwa of performing live.
“You’re truly in the moment and you’re partly taking some responsibility and involvement in a moment which people might not ever forget in their lives.
“You’ve got to remember that out in the audience it might be someone's first gig, it could be that someone has just split up with their boyfriend and wants cheering up – you never know what you’re responsible for when you’re up there.
“So, you’ve got to truly morph yourself into different moods and be quite emotionally generous on-stage.”
Having such an influence on fans is still new enough for Noisettes to find it refreshing.
“Unless you’ve got a head the size of a watermelon, you definitely find that a humbling experience,” says 28-year-old Shoniwa.
“I’m from a big African family and my mum always helps me to keep my feet on the ground and makes sure I can still laugh at myself.
“Maybe if I was a teenager and saw a woman on-stage wearing crazy costumes, singing and playing an instrument and was trying to make people feel good, I would probably look up to her.
“So if that’s what’s going on for them, then I’m so totally amazed.”
In fact, it was through touring that Noisettes were first noticed, she continues.
“With our first album that’s how people heard about us – by playing live,” explains Shoniwa, who with guitarist Dan Smith and drummer Jamie Morrison was marked as a rising star after Noisettes’ 2007 debut, What’s The Time Mr Wolf?
“We didn’t have poster campaigns and TV advertising campaigns – the live gigs proved to be a window that allowed people to buy our music. I’m eternally grateful for that.”
Despite the importance of fans to the band, Noisettes don’t let worrying about whether their followers will want to buy the next single affect their writing process.
“We just make music,” says Shoniwa.
“You can’t tailor a song to suit future fans who you haven’t met yet. You can’t go, ‘I know what teenage girls are going to want to hear in 2011, let’s write a song for that’.”
The new tour will be even better than the last, she reveals.
“There’s no business as usual here!” she insists.
“That probably means you’re just looking at it as a job and standing up and thinking of England.
“We’re definitely going to pull some rabbits out of the hat on this one. What helps you get excited about a tour is thinking about what outfits you’re going to wear and what songs you’re going to throw in. It’s really exciting.”
NOISETTES play the O2 Academy, Liverpool, on March 4.





