NICE guys rarely finish first – there is always someone willing to play dirty to get ahead.
It’s the way of the world, even in the heightened reality of Miguel Arteta’s delightful and offbeat comedy about a shy insurance agent, who receives valuable life lessons during a boozy industry conference.
Nice guy Tim Lippe works for an insurance firm which has won the coveted Two Diamonds award for excellence in customer service for the past two years, thanks mainly to the work of gregarious agent Roger Lemke.
After Roger dies, Tim’s boss makes it clear that his future depends on winning the award again.
Cedar Rapids is a delightful character study centred on an innocent, kind and caring man, who always sees the good in other people and is blinkered to their ulterior motives and the banter is littered with sparkling one-liners.
Nice guys might not finish first, but they have fun trying.
