Adam Yaffe on how to pose _320
Dreading what you’ll look like on your holiday snaps? Emma Pinch has the answer
IT’S the face that launched a thousand dashed-off memberships to Weight Watchers.
That bloated face attached to dumpy body, squinting uncertainly into the camera in every one of your holiday snaps. It’s a shock to realise it’s you.
And it’s not just on holiday that you have to weather dreadful pictures being taken of yourself, because cameras are produced on all manner of occasions these days. And it doesn’t just end there. Because there’s always the looming threat that they will emerge somewhere online for everyone to have a good snigger at.
As Adam Yaffe, photographer and director of Yaffe Fusion Art, in Birkdale, says: “Generally speaking, most of us look at them and think, ‘Oh my God, is that how I look’ and tear it up and hope no-one ever sees it.
“You end up thinking, ‘I must avoid the camera because when I see the result I look awful’.”
But, he says, there are some little things you can do to help make yourself look better. The camera may not lie, but it can be fooled.
He has developed what he calls the Yaffe lean, which he teaches to ordinary people to make the most of themselves on film, and it’s a position that the likes of Victoria Beckham, Liz Hurley and even Natalie Cassidy use automatically whenever they sense a lens nearby, and employ to maximum effect.
In the following pictures, Adam and fellow photographer and marketing director Sandra Carney show how it is and isn’t done.
Says Adam: “People owe it to themselves to know how they should pose and feel more confident about having their picture taken.”
How to pose >>>





