For cutting-edge fashion at prices you can afford, look online, says Emma Johnson
WHEN the high street stores were suffering last year, one fashion retailer was having no such problems. In fact, sales at Asos.com were going through the roof.
The website which launched less than a decade ago to offer shoppers the styles as seen on the rich and famous – As Seen On Screen – is now the UK's largest online-only fashion and beauty store.
And with ranges like this it is easy to see why it is becoming women’s go-to shop. Best of all, you don’t even need to leave the comfort of your home to go on a shopping spree.
For spring/summer, Asos welcomes in a sea of contrasts where wild prints mix with understated elegance. Inspiration comes from East and West Africa as geometric prints combine with sharp tailoring and pyjama draped dressing.
On the softer side of the style scale, and 60s and 70s boho is mixed with a flavour of the Orient. Washed-out floral prints and dip dye dance across tunics and jumpsuits and glamour comes from sophisticated shades of mint, blush, pink and nearly nude.
Intricate dresses encapsulate the essence of the Asos top-end Black range, where tone on tone nudes merge with aged summer pastels.
Finish off the look with waterfall earrings, enamel cuffs and sandal booties.
SEE more at www.asos.com
