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Valentine's lingerie: Don't forget the boys

YES, boys deserve sexy undies, too, ladies but they can be a bit scared of buying their own, it seems.

“Men also want to feel sexy and comfortable in their underwear, but don’t really like to talk about it,” says Bill Gordon, founder of Red Torpedo, who aim to “wake up and shake up” a dull underwear market for men.

“Statistics show that 40% of men’s underwear is bought by girls for their guys”. Try these for your own hunk in trunks.

1. Marlies Dekker boxers £25 from The Secret Drawer.

2. Red Torpedo boxers £35 for a three-pack tin (0141 243 2884/www.redtorpedo.com).

3. J by Jasper Conran’s designer boxers. £12 at Debenhams.

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