Actors from the Hovis commercial take a break _320
ONE of the longest TV commercials ever to be made will be filmed on the streets of Liverpool this week.
The city beat competition from Prague to be chosen as the location for the Hovis ad which will involve up to 650 extras.
The filming will end up as a two- minute advert due to be shown in the commercial break during ITV soap Coronation Street in September.
The storyline of the ad includes moments in British history over more than 100 years.
Manchester-based company Chief Productions was due to film a recreation of the 1984 miners’ strike at Princes Dock today (tues) using 150 extras.
Other locations include James Street in Garston, Sweeting Street off Castle Street in the city centre, and the River Mersey where "Millennium" fireworks will be let off.
Garston is also the location for a recreation of a street party to mark the 1953 Coronation, while Falkner Street in Toxteth will be used to film soldiers leaving for the battlefields of Flanders. Nearby, historic Percy Street will have 150 marching suffragettes.
Kevin Bell, locations co-ordinator at Liverpool Film Office, said: "This is by far the biggest commercial to be shot in Liverpool and it’s a tremendous coup for the city.
"It demonstrates the breadth and diversity of the locations Liverpool can offer that we’re able to facilitate a shoot on this scale.
"The city has a real can-do attitude when it comes to accommodating major productions, and I know the team were impressed by the assistance and support we’ve offered them.
"We’re having a bumper year for filming as a result of the Digital Departures initiative run by North West Vision and the incredible worldwide interest in the city during its year as Capital of Culture."
Council leader Warren Bradley said: "Liverpool has a tremendous reputation as a location to shoot major productions, and I’m delighted the producers have chosen the city to make this landmark commercial."
Film production is worth around £12m a year to the city’s economy.