A NEW drive to cut congestion is set to begin in Wirral this week.
The TravelWise Personal Travel Planning project will challenge 10,000 families in Heswall, Pensby, Irby and Thingwall to go green when they travel, instead of jumping straight in the car.
Participants will be visited by a Travelwise team who will give them advice on how to cut the cost, time, hassle and carbon emissions from their journeys, as well as giving them discounts to help them try out smarter ways to travel.
Neil Scales, Chair of the Merseyside Transport Partnership, said: “Households with at least one car often have certain barriers to using more sustainable methods of transport. They tell us that they don’t know anything about bus routes, or they don’t know a lower-traffic route for cycling.
“Our bespoke personal travel planning approach, which will see TravelWise teams speaking to residents face-to-face, will address the individual needs of people in these areas by offering tailored support and incentives.
