Mr Landay said: “We are being led by visitor research carried out for us by Ipsos MORI in 2006. It highlighted ‘coast, countryside and quality food’, and our target audience is primarily in the North-West.”
A report to Wirral Council’s ruling cabinet, which meets on Thursday, highlighted the success of the Wirral Food Festival, which will return in August for the fourth year and which attracted more than 26,000 visitors last year.
The authority is bidding for £300,000 match-funding for the tourism scheme.
The report by deputy chief executive Jim Wilkie said it aims to “help local tourism businesses sustain and increase trade, during the current national economic downturn”.
