A NEW Penny Lane District could be created in south Liverpool to attract thousands of visitors to the city.

A stretch of Mossley Hill and Allerton may soon be rebranded the Beatles quarter giving a huge boost to the area.

Smithdown Place, Allerton Road, Rose Lane and Penny Lane could form part of the new Fab Four zone.

Specially-made signs would be put up along the two-mile route giving information about the quarter.

City leaders feel far more could be done to promote Penny Lane and its surrounding areas.

Councillors have called for a "Bohemian-style" tourist offering so more Fab Four fans spend longer in south Liverpool – rather than limiting their trip to the city centre.

The ideas for a more cafe- orientated district, with widened walkways are set to be presented to residents in Allerton.

If well-received locals themselves will effectively give their go-ahead to proposals to start the area’s revamp.

Plans are already under way to give a major facelift to an area of derelict land on Penny Lane, between the wine bar and Dovedale Towers.

The Penny Lane Development Trust (PLDT) secured £760,000 of Big Lottery funding to refurbish a run-down and disused building on the site.

It will be completed by March and will feature local art and access for coaches visiting Penny Lane to enter the grounds.

The rest of the former open space, donated to the PLDT as a gift by Liverpool council, will also be transformed.

Money is yet to be secured, but plans to open a gift shop and a Beatles museum to bring more music tourists to the area are being talked about.

Superstore Tesco, which recently underwent a huge expansion on Mather Avenue, also donated £750,000 to the local economy.

That money will be spent on the Allerton Road corridor, between the library and the roundabout, improving the central reservation, and broadening the slip roads adjacent to the shop to create a "cafe-culture’"lifestyle. Fab Four enthusiasts have welcomed the suggestions and said they could give fresh impetus to the Beatles history trail in Allerton where John, Paul, George and Ringo hung out during their teenage years.

Ray Johnson is a manager for Magical Mystery Tour, whose coaches tour the city visiting places associated with the four burgeoning musicians as they formed the world-famous Beatles.