MERSEYSIDE’S business leaders painted the town green last night for the launch of the It’s Our World.

City figures met at a networking event to mark the Liverpool Daily Post’s new environmental section, and to find out more about the many green initiatives going on behind the scenes at the paper. With a dedicated regular section in the Daily Post, plus in its sister paper, the Liverpool Echo, and Merseyside weekly titles, plus companion websites for each paper, It’s Our World can bring the community up-to-date news and features on the very latest environmental issues. Keynote speaker, Trinity Mirror North West and Wales Managing Director Sara Wilde, explained the company’s commitment to the environment in the region.

Trinity Mirror, the Daily Post’s parent company, has achieved the world's first carbon reduction award. The Carbon Trust Standard is a new award for companies who can show carbon reductions year on year for three years. Trinity Mirror is one of only 12 organisations to achieve the standard. There was also a chance at the launch to find out more about Business in the Community’s work in Liverpool.

Daily Post editor Mark Thomas said: “The environment is such an important issue for everyone, whether in business or their domestic lives, that I am delighted that the Daily Post and its sister papers are taking such an active role in Merseyside.”

FOR more on It’s Our World, see www.liverpooldailypost.co.uk/environment