It will see a series of special penguin-themed events take place across the city, with the support of many of Liverpool’s cultural organisations.

Liverpool Council leader Warren Bradley said: “The Superlambananas were the icons of Capital of Culture and we hope Go Penguins will similarly capture the hearts and imaginations of everyone across the region this Christmas.

“Last year showed how cultural events can make a huge impact on the tourism economy.

“I am excited about the plans for the penguins. Everyone is pulling together to create a magical Christmas which will further cement Liverpool’s creative reputation and appeal to visitors.’’

The recyclable Go Penguins, produced by a firm in Kent, were inspired by Liverpool’s Year of the Environment.

The festive trail aims to raise awareness of climate change by reflecting on the melting of the ice caps in Antarctica.

Merchandising opportunities are also being looked at, with miniature versions of the penguins to go on sale later this year.

The deadline for artists’ designs is the end of August.

FURTHER details can be found at www.gopenguins.co.uk